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Melting Morals? Why a DE&I Walkback is a Brand Strategy for Boneheads
Ben & Jerry's, the poster child for brand integrity In the ever-turbulent seas of American politics, some brands have been acting like...
Crystal Wilde
Apr 14 min read


Who Hurt You, Velveeta? The Most Ridiculous Brand Collabs of 2024
A round up of the most ridiculous brand tie-ups of 2024.
Crystal Wilde
Dec 31, 20242 min read


Cards Against Humanity Files Lawsuit Against Elon Musk in Latest Marketing Masterclass
Cards Against Humanity (CAH) – the irreverent fill-in-the-blank card game that encourages players to outdo each other in a battle of...
Crystal Wilde
Oct 3, 20242 min read


Big Tech Crushing Little Dreams? Google's Misstep with AI Olympics Ad
Okay, so we all know what the biggest fail of this year’s Olympics was; Australia’s entry in the brand new competitive discipline of...
Crystal Wilde
Aug 15, 20243 min read


Carbon Removal Startup Strikes Swift Marketing Victory
It seems every brand and its gran has been trying to capitalize on Taylor Swift’s relationship with Travis Kelce as of late, but not all...
Crystal Wilde
Feb 27, 20242 min read


How a Comedian and a Weird Puking Bird Prove the Power of Influencer Marketing
If you thought the world of influencer marketing was limited to lip gloss and designer labels, think again. In a titillating tale of...
Crystal Wilde
Nov 21, 20233 min read


Fyre Festival 2.0 Proves There's No Such Thing as Bad Publicity
Brace yourselves. It seems like the infamous Fyre Festival is back for round two! The festival that went down in history as one of the...
Crystal Wilde
Oct 5, 20233 min read


9 Ways Blogging Can Turn Your Website into a Superhero of the Digital World
So this is pretty rich coming from a company that's literally publishing its first blog post, but in our defence, we've been so busy...
Crystal Wilde
Sep 14, 20233 min read
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