Launching a new burger should be easy. You film someone eating it. They take a massive bite. They wipe their mouth with the back of their hand heroically. Everyone watching immediately wants one. Instead, Chris Kempczinski, CEO of McDonald's, did something far more inadvertently memorable. He took a very polite nibble... and the internet absolutely lost it. The Bite That Launched a Thousand Memes The moment happened in a promotional video for McDonald’s new Big Arch Burger.

Global sports brand Columbia is offering the company for proof that the Earth is flat.

A genuine screenshot from Nutter Butter's TikTok Imagine opening TikTok and being greeted by a peanut-shaped man sprinting through a misty forest. Or a rubber chicken clucking “Let your son shine” while smashing biscuits. You’re not hallucinating. You’ve just entered the chaotic genius that is Nutter Butter’s marketing universe. While most brands are still arguing over Helvetica vs. Arial, Nutter Butter — a peanut flavoured sandwich cookie — has decided to go full meme wizard

Ben & Jerry's, the poster child for brand integrity In the ever-turbulent seas of American politics, some brands have been acting like weather vanes in a hurricane—spinning wildly with every gust of change from the White House. But here's the deal: if your brand's commitment to Diversity, Equity, and Inclusion (DE&I) is as fickle as a cat's affection, you're setting yourself up for scratched shins. DE&I or Die DE&I initiatives were all the rage back in 2020 when a wave of rac

A round up of the most ridiculous brand tie-ups of 2024.

Elon Musk Cards Against Humanity (CAH) – the irreverent fill-in-the-blank card game that encourages players to outdo each other in a battle of political incorrectness – is no stranger to stirring the pot. In its latest bold move, the makers of the only card game not fit for grandparents are taking aim at none other than ballooning billionaire playboy, Elon Musk. Join the queue. CAH is suing Musk’s mid-life crisis company, SpaceX, for USD15 million, accusing them of trespassin

Okay, so we all know what the biggest fail of this year’s Olympics was; Australia’s entry in the brand new competitive discipline of...

It seems every brand and its gran has been trying to capitalize on Taylor Swift’s relationship with Travis Kelce as of late, but not all...

If you thought the world of influencer marketing was limited to lip gloss and designer labels, think again. In a titillating tale of talent meets tail feathers, New Zealand's bird of the century has been named as none other than the pūteketeke — thanks almost single-handedly to comedian John Oliver. The British funny man put his full weight behind his endorsement, bigging up the bird on TV and billboards in NZ and beyond. Why? Probably just to prove he could. How? Simply by u