ABOUT sparky content

We help publications and brands create content with a kick.

Founded in Shanghai in the tumultuous year that was 2020, Sparky Content provides full-service content solutions for clients across a wide range of industries. We write about law, finance, economics, science, technology, fashion, food, lifestyle, design, travel and more. Whether you're a publication needing editorial support or a business after press releases, B2B white papers, blogs or SEO-optimised web content, Sparky's fully-trained writers can turn their creative minds to any style, topic, audience or purpose.

ABOUT our founder

Sparky Content was founded by Crystal Wilde, a career journalist and content marketer from England, UK. Having gathered and written stories since she was old enough to hold a pen, Crystal studied Multimedia Journalism at Bournemouth University before cutting her teeth on a local newspaper in London. When the financial crisis struck in 2008, she packed her bags, moved to Asia. In the subsequent years, Crystal has worked in Thailand, where she managed a team of travel and news writers, providing SEO-optimised content for clients all over the world; in Hong Kong, where she turned two struggling startups into some of the best-loved digital publications in the city; and in Beijing, Shanghai and Singapore, where she provided writing, editing and media consultation services for some of the world's biggest publications and brands. Now head-quartered in the UK, Sparky Content includes the likes of Marie Claire, CNN, AFP, Reader's Digest, Nike, Western Union, Live Nation and MasterCard among its clients.

projects

We do all sorts of projects for all sorts of clients, but here are a few examples of the kind of content we produce. Get in touch if you'd like to see more or start a conversation about your own content needs.

IN-HOUSE MAGAZINE

NIKE

We write blogs and in-house content for a wide range of brands and businesses. We investigated sporting subcultures in China for this inspiring series about community and conraderie for Nike's in-house magazine.

EXPLAINER

READER'S DIGEST

We pen down-to-earth and accessible tech explainers for generalist publications. This one for Reader's Digest is about how to make your phone (almost) impossible to track.

BRANDED CONTENT

FORBES x REALME

We write sponsored content for clients across all industries. Here's one of a series of articles we supplied for Forbes on behalf of exciting new tech challenger Realme.

PRESS KIT

GALERIES LAFAYETTE

We create press kits for some of the world's biggest brands, like this one for French department store Galeries Lafayette.

WHITE PAPER

CANVAS8

We write white papers on eclectic topics for global consultancy firms. Check out this one about the travel preferences of affluent Americans in Europe.

NEWS & ANALYSIS

AL JAZEERA

Our fully-trained journalists love writing news and analysis for international publications. This article investigates the impact of Chinese-made bank card chips on Russia's bottom line.

FEATURES

MARIE CLAIRE

Our talented writers pen informative editorial features for some of the world's most prestigous newspapers and magazines. Take a read of this story about China's wet markets in the wake of the Covid-19 pandemic.

NEWSLETTERS & SOCIAL MEDIA

SHEARMAN & STERLING

We provide newsletters, email marketing and social media services for our clients. Take a read of this alumni newsletter we helped create for famed law firm Shearman & Sterling.

How we can Help You

writing

Any style, any subject, any purpose. Articles, press releases, white papers, brochures, blogs, web content and more. You name it, we write it!

editing

Got the text but need it polished? Send it our way for perfect grammar, flow and SEO best practices.

media services

From brainstorming your concepts to running your social accounts, the media experts at Sparky Content will help you plan and execute campaigns with punch.

anything else?

Need help with anything else? Sparky Content is connected to vast global network of creatives, on hand to find a solution that's right for you.

testimonials

Tristan Mcallister, New York Times

"I think of sparky content as a secret weapon. They figure out how to get everything done!"

Herman Chik,Forbes

"Sparky Content is a reliable partner in delivering timely A-class assistance."

Neil Hudd, associated press

"Sparky's sponsored content consistently pleases both our clients and editors. working with them is always hassle-free."

max cocking, canvas8

"sparky content is always a pleasure to work with. They deliver thorough research, well written prose and always file on time."

Ali Ghorbani, Ali g studios

"the promotional blogs sparky writes for me have been a crucial force in bringing clients to my website. We’ve had great success over the years and I wouldn’t hesitate to recommend them."

george xu, echinacities

"sparky content has been running our social media accounts for years. they are very reliable and have a great sense of what content should be posted and what platform."