top of page
Typewriter keys.jpg
sparky content logo (yellow on transpare

Creative Solutions That Sparkle

Sparky Content logo (black on transparen
Xparky Content logo (side by side, black

ABOUT sparky content

We help publications and brands create content with a kick.


Founded in Shanghai in the tumultuous year that was 2020, Sparky Content provides full-service content solutions for clients across a wide range of industries. We write about law, finance, economics, science, technology the environment, fashion, food, lifestyle, design, travel and more. Whether you want editorial-style articles for an international publication, or press releases, B2B white papers, blogs and SEO-optimized web content for your business, Sparky's fully-trained writers can turn their creative minds to any style, topic, audience or purpose. We love to write, and writing is what we do best.

ABOUT our founder


Sparky Content was founded by Crystal Wilde, a career journalist and content marketer from England, UK. Having gathered and written stories since she was old enough to hold a pen, Crystal studied Multimedia Journalism at Bournemouth University before cutting her teeth on a local newspaper in London. When the financial crisis struck in 2008, she packed her bags, moved to Asia. In the subsequent years, Crystal has worked in Chiang Mai, Thailand, where she managed a team of travel and news writers providing SEO-optimized content for clients all over the world; in Hong Kong, where she turned two struggling startups into some of the best-loved digital publications in the city; and in Beijing and Shanghai, where she provided writing, editing and media consultation services for some of the world's biggest publications and brands. Now head-quartered in the UK, Sparky Content includes the likes of Marie Claire, CNN, AFP, Reader's Digest, Nike, Western Union, Live Nation and Mastercard among its clients.


How we can Help You


Any style, any subject, any purpose. Articles, press releases, white papers, brochures, blogs, web content and more. You name it, we write it!


Got the text but need it polished? Send it our way for perfect grammar, flow and SEO best practices.

media services

From brainstorming your concepts to running your social accounts, the media experts at Sparky Content will help you plan and execute campaigns with punch.

anything else?

Need help with anything else? Sparky Content is connected to vast global network of creatives, on hand to find a solution that's right for you.
bottom of page