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ABOUT sparky content

We help publications and brands create content with a kick.


Founded in Shanghai in the tumultuous year that was 2020, Sparky Content provides full-service content solutions for clients across a wide range of industries. We write about law, finance, economics, science, technology, fashion, food, lifestyle, design, travel and more. Whether you're a publication needing editorial support or a business after press releases, B2B white papers, blogs or SEO-optimised web content, Sparky's fully-trained writers can turn their creative minds to any style, topic, audience or purpose. 

ABOUT our founder

Crystal Wilde

Sparky Content was founded by Crystal Wilde, a career journalist and content marketer from England, UK. Having gathered and written stories since she was old enough to hold a pen, Crystal studied Multimedia Journalism at Bournemouth University before cutting her teeth on a local newspaper in London. When the financial crisis struck in 2008, she packed her bags, moved to Asia. In the subsequent years, Crystal has worked in Thailand, where she managed a team of travel and news writers, providing SEO-optimised content for clients all over the world; in Hong Kong, where she turned two struggling startups into some of the best-loved digital publications in the city; and in Beijing, Shanghai and Singapore, where she provided writing, editing and media consultation services for some of the world's biggest publications and brands. Now head-quartered in the UK, Sparky Content includes the likes of Marie Claire, CNN, AFP, Reader's Digest, Nike, Western Union, Live Nation and MasterCard among its clients.



We do all sorts of projects for all sorts of clients, but here are a few examples of the kind of content we produce. Get in touch if you'd like to see more or start a conversation about your own content needs.

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Tristan Mcallister, New York Times

"I think of sparky content as a secret weapon. They figure out how to get everything done!"

Herman Chik,Forbes

"Sparky Content is a reliable partner in delivering timely A-class assistance. we have used them for writing, editing, research and translation."

Neil Hudd, associated press

"Sparky's sponsored content    consistently pleases both our clients and  editors.  working with them is always  hassle-free."


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max cocking, canvas8

"sparky content is always a pleasure to work with. They deliver  thorough research, well written prose and always file on time."

Ali Ghorbani, Ali g studios

"the promotional blogs sparky writes for me have been a crucial force in bringing clients to my website. We’ve had great success over the  years and I wouldn’t hesitate to recommend them."

george xu, echinacities

"sparky content has been running our social media accounts for years. they are very reliable and have a great sense of what content should be posted and what platform."
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