Launching a new burger should be easy. You film someone eating it. They take a massive bite. They wipe their mouth with the back of their hand heroically. Everyone watching immediately wants one. Instead, Chris Kempczinski, CEO of McDonald's, did something far more inadvertently memorable. He took a very polite nibble... and the internet absolutely lost it. The Bite That Launched a Thousand Memes The moment happened in a promotional video for McDonald’s new Big Arch Burger.

Global sports brand Columbia is offering the company for proof that the Earth is flat.

A genuine screenshot from Nutter Butter's TikTok Imagine opening TikTok and being greeted by a peanut-shaped man sprinting through a misty forest. Or a rubber chicken clucking “Let your son shine” while smashing biscuits. You’re not hallucinating. You’ve just entered the chaotic genius that is Nutter Butter’s marketing universe. While most brands are still arguing over Helvetica vs. Arial, Nutter Butter — a peanut flavoured sandwich cookie — has decided to go full meme wizard

Ben & Jerry's, the poster child for brand integrity In the ever-turbulent seas of American politics, some brands have been acting like weather vanes in a hurricane—spinning wildly with every gust of change from the White House. But here's the deal: if your brand's commitment to Diversity, Equity, and Inclusion (DE&I) is as fickle as a cat's affection, you're setting yourself up for scratched shins. DE&I or Die DE&I initiatives were all the rage back in 2020 when a wave of rac

If you thought the world of influencer marketing was limited to lip gloss and designer labels, think again. In a titillating tale of talent meets tail feathers, New Zealand's bird of the century has been named as none other than the pūteketeke — thanks almost single-handedly to comedian John Oliver. The British funny man put his full weight behind his endorsement, bigging up the bird on TV and billboards in NZ and beyond. Why? Probably just to prove he could. How? Simply by u

So this is pretty rich coming from a company that's literally publishing its first blog post, but in our defence, we've been so busy writing for everyone else we've never taken the time to write for ourselves. Better late than never. In the vast and ever-evolving realm of the internet, your company website is like Tony Stark's Iron Man suit. It's sleek, shiny, and capable of incredible feats – but it won't save the day if it's just sitting in the garage, gathering dust. So, h