Launching a new burger should be easy. You film someone eating it. They take a massive bite. They wipe their mouth with the back of their hand heroically. Everyone watching immediately wants one. Instead, Chris Kempczinski, CEO of McDonald's, did something far more inadvertently memorable. He took a very polite nibble... and the internet absolutely lost it. The Bite That Launched a Thousand Memes The moment happened in a promotional video for McDonald’s new Big Arch Burger.

Global sports brand Columbia is offering the company for proof that the Earth is flat.

A genuine screenshot from Nutter Butter's TikTok Imagine opening TikTok and being greeted by a peanut-shaped man sprinting through a misty forest. Or a rubber chicken clucking “Let your son shine” while smashing biscuits. You’re not hallucinating. You’ve just entered the chaotic genius that is Nutter Butter’s marketing universe. While most brands are still arguing over Helvetica vs. Arial, Nutter Butter — a peanut flavoured sandwich cookie — has decided to go full meme wizard

A round up of the most ridiculous brand tie-ups of 2024.

Elon Musk Cards Against Humanity (CAH) – the irreverent fill-in-the-blank card game that encourages players to outdo each other in a battle of political incorrectness – is no stranger to stirring the pot. In its latest bold move, the makers of the only card game not fit for grandparents are taking aim at none other than ballooning billionaire playboy, Elon Musk. Join the queue. CAH is suing Musk’s mid-life crisis company, SpaceX, for USD15 million, accusing them of trespassin

Brace yourselves. It seems like the infamous Fyre Festival is back for round two! The festival that went down in history as one of the greatest, and most entertaining, disasters in the world of music festivals is making a comeback. While you might be scratching your head and wondering why on Earth anyone would consider resurrecting this epic fail, we're wondering if it doesn’t in fact prove the old adage that there's no such thing as bad publicity. So grab your soggy cheese s