Global sports brand Columbia is offering the company for proof that the Earth is flat.

A genuine screenshot from Nutter Butter's TikTok Imagine opening TikTok and being greeted by a peanut-shaped man sprinting through a misty forest. Or a rubber chicken clucking “Let your son shine” while smashing biscuits. You’re not hallucinating. You’ve just entered the chaotic genius that is Nutter Butter’s marketing universe. While most brands are still arguing over Helvetica vs. Arial, Nutter Butter — a peanut flavoured sandwich cookie — has decided to go full meme wizard