Launching a new burger should be easy. You film someone eating it. They take a massive bite. They wipe their mouth with the back of their hand heroically. Everyone watching immediately wants one. Instead, Chris Kempczinski, CEO of McDonald's, did something far more inadvertently memorable. He took a very polite nibble... and the internet absolutely lost it. The Bite That Launched a Thousand Memes The moment happened in a promotional video for McDonald’s new Big Arch Burger.

Global sports brand Columbia is offering the company for proof that the Earth is flat.

A genuine screenshot from Nutter Butter's TikTok Imagine opening TikTok and being greeted by a peanut-shaped man sprinting through a misty forest. Or a rubber chicken clucking “Let your son shine” while smashing biscuits. You’re not hallucinating. You’ve just entered the chaotic genius that is Nutter Butter’s marketing universe. While most brands are still arguing over Helvetica vs. Arial, Nutter Butter — a peanut flavoured sandwich cookie — has decided to go full meme wizard

Okay, so we all know what the biggest fail of this year’s Olympics was; Australia’s entry in the brand new competitive discipline of...