Launching a new burger should be easy. You film someone eating it. They take a massive bite. They wipe their mouth with the back of their hand heroically. Everyone watching immediately wants one. Instead, Chris Kempczinski, CEO of McDonald's, did something far more inadvertently memorable. He took a very polite nibble... and the internet absolutely lost it. The Bite That Launched a Thousand Memes The moment happened in a promotional video for McDonald’s new Big Arch Burger.

It seems every brand and its gran has been trying to capitalize on Taylor Swift’s relationship with Travis Kelce as of late, but not all...

If you thought the world of influencer marketing was limited to lip gloss and designer labels, think again. In a titillating tale of talent meets tail feathers, New Zealand's bird of the century has been named as none other than the pūteketeke — thanks almost single-handedly to comedian John Oliver. The British funny man put his full weight behind his endorsement, bigging up the bird on TV and billboards in NZ and beyond. Why? Probably just to prove he could. How? Simply by u