Ben & Jerry's, the poster child for brand integrity In the ever-turbulent seas of American politics, some brands have been acting like weather vanes in a hurricane—spinning wildly with every gust of change from the White House. But here's the deal: if your brand's commitment to Diversity, Equity, and Inclusion (DE&I) is as fickle as a cat's affection, you're setting yourself up for scratched shins. DE&I or Die DE&I initiatives were all the rage back in 2020 when a wave of rac