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Big Tech Crushing Little Dreams? Google's Misstep with AI Olympics Ad
Okay, so we all know what the biggest fail of this year’s Olympics was; Australia’s entry in the brand new competitive discipline of...
Crystal Wilde
Aug 15, 20243 min read


Carbon Removal Startup Strikes Swift Marketing Victory
It seems every brand and its gran has been trying to capitalize on Taylor Swift’s relationship with Travis Kelce as of late, but not all...
Crystal Wilde
Feb 27, 20242 min read


How a Comedian and a Weird Puking Bird Prove the Power of Influencer Marketing
If you thought the world of influencer marketing was limited to lip gloss and designer labels, think again. In a titillating tale of talent meets tail feathers, New Zealand's bird of the century has been named as none other than the pūteketeke — thanks almost single-handedly to comedian John Oliver. The British funny man put his full weight behind his endorsement, bigging up the bird on TV and billboards in NZ and beyond. Why? Probably just to prove he could. How? Simply by u
Crystal Wilde
Nov 21, 20233 min read
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