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How Nutter Butter’s Totally Unhinged Marketing is Turning Heads (and Sales)
Imagine opening TikTok and being greeted by a peanut-shaped man sprinting through a misty forest. Or a rubber chicken clucking “Let your...
Crystal Wilde
Jun 263 min read


Melting Morals? Why a DE&I Walkback is a Brand Strategy for Boneheads
Ben & Jerry's, the poster child for brand integrity In the ever-turbulent seas of American politics, some brands have been acting like...
Crystal Wilde
Apr 14 min read


Who Hurt You, Velveeta? The Most Ridiculous Brand Collabs of 2024
A round up of the most ridiculous brand tie-ups of 2024.
Crystal Wilde
Dec 31, 20242 min read


Cards Against Humanity Files Lawsuit Against Elon Musk in Latest Marketing Masterclass
Cards Against Humanity (CAH) – the irreverent fill-in-the-blank card game that encourages players to outdo each other in a battle of...
Crystal Wilde
Oct 3, 20242 min read


Big Tech Crushing Little Dreams? Google's Misstep with AI Olympics Ad
Okay, so we all know what the biggest fail of this year’s Olympics was; Australia’s entry in the brand new competitive discipline of...
Crystal Wilde
Aug 15, 20243 min read


Carbon Removal Startup Strikes Swift Marketing Victory
It seems every brand and its gran has been trying to capitalize on Taylor Swift’s relationship with Travis Kelce as of late, but not all...
Crystal Wilde
Feb 27, 20242 min read
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