Ben & Jerry's, the poster child for brand integrity In the ever-turbulent seas of American politics, some brands have been acting like weather vanes in a hurricane—spinning wildly with every gust of change from the White House. But here's the deal: if your brand's commitment to Diversity, Equity, and Inclusion (DE&I) is as fickle as a cat's affection, you're setting yourself up for scratched shins. DE&I or Die DE&I initiatives were all the rage back in 2020 when a wave of rac

A round up of the most ridiculous brand tie-ups of 2024.

Okay, so we all know what the biggest fail of this year’s Olympics was; Australia’s entry in the brand new competitive discipline of...

Brace yourselves. It seems like the infamous Fyre Festival is back for round two! The festival that went down in history as one of the greatest, and most entertaining, disasters in the world of music festivals is making a comeback. While you might be scratching your head and wondering why on Earth anyone would consider resurrecting this epic fail, we're wondering if it doesn’t in fact prove the old adage that there's no such thing as bad publicity. So grab your soggy cheese s