Ben & Jerry's, the poster child for brand integrity In the ever-turbulent seas of American politics, some brands have been acting like weather vanes in a hurricane—spinning wildly with every gust of change from the White House. But here's the deal: if your brand's commitment to Diversity, Equity, and Inclusion (DE&I) is as fickle as a cat's affection, you're setting yourself up for scratched shins. DE&I or Die DE&I initiatives were all the rage back in 2020 when a wave of rac

Elon Musk Cards Against Humanity (CAH) – the irreverent fill-in-the-blank card game that encourages players to outdo each other in a battle of political incorrectness – is no stranger to stirring the pot. In its latest bold move, the makers of the only card game not fit for grandparents are taking aim at none other than ballooning billionaire playboy, Elon Musk. Join the queue. CAH is suing Musk’s mid-life crisis company, SpaceX, for USD15 million, accusing them of trespassin